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Defying COVID 19-induced crisis, Israelis launch food takeaway services from home

On the backdrop of the coronavirus crisis and growing unemployment rate, some Israelis have decided to start takeaway and cooking services straight from their home kitchens.
Ori and Philippe Gottlieb - Yummi 1.jpg

Maya Bloom has been in the business of cooking for 10 years. She studied at Le Cordon Bleu London and worked in several restaurants in Israel and abroad. Before the coronavirus pandemic, she owned a small business offering concept dinners, combining a-la-carte cooking with arts and music. But the coronavirus-induced crisis put an end to all that. At once, there were no more reservations, and Bloom found herself without any revenues and unemployed.

"When this happened I started looking for comfort. And for me that meant comfort food. I researched the market and found that only few places offer real Southern American food. I grew up in the United States and traveled all over the place. Macaroni and cheese is actually my earliest childhood memory. So I connected these two dots and created Yo Mama. Excellent takeaway Southern American food that I cook in my own kitchen," Bloom told Al-Monitor.

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