A social media campaign calling for parents "to ensure that their daughters dress modestly in public so that citizens can fast" has sparked wide controversy in Egypt.
The online campaign, launched days ahead of the Muslim fasting month of Ramadan, provoked a backlash from liberal activists and women's rights advocates. It was, however, supported by conservatives in the patriarchal society. The campaign's proponents believe that immodest or revealing clothes worn by women during Ramadan distract men from their fast, an assumption that many women found insulting.