One of the most interesting phenomena of Israel’s 2022 election is a 20-year-old woman named Hadar Muchtar. A complete unknown as recently as two months ago, Muchtar suddenly emerged as a sensation because of her social media presence, especially on TikTok.
Just a few weeks ago, Muchtar formed a new party named Tze’irim Bo’arim, or Youth on Fire, and announced that she plans on running the party in the upcoming election.
There is, however, a little glitch. Because of her age, she, herself, will not be able to run. According to Israeli law, the minimum age to run for Knesset is 21. Because of this, Muchtar announced that while she will not run personally, she does see herself as a contender for the position of Minister of Housing. Her list itself will only include people ages 21 or older.
Muchtar releases her online videos at a dizzying speed. In most of them, she appears with a megaphone, firing off slogans against the rising cost of living and attacking professional politicians, claiming that they have abandoned the young and care only for themselves. She delivers her messages in the language of TikTok too. Her statements are terse, intriguing, hard-hitting and refreshing. The subtext is clear too: We are the future, so give us the power to instigate change.
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