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TikTok celebrity Hadar Muchtar shakes up Israeli election campaign

Unknown to most Israeli voters until just a few weeks ago, social media star Hadar Muchtar becomes a political figure to reckon with.
Hadar Muchtar.

One of the most interesting phenomena of Israel’s 2022 election is a 20-year-old woman named Hadar Muchtar. A complete unknown as recently as two months ago, Muchtar suddenly emerged as a sensation because of her social media presence, especially on TikTok.

Just a few weeks ago, Muchtar formed a new party named Tze’irim Bo’arim, or Youth on Fire, and announced that she plans on running the party in the upcoming election.

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