TikTok Israel is expanding its activities and reaching out to startups. The company called for Israeli startups in the business-to-consumer/direct sales, or B2C, sector to participate in a new eight-week program that will provide the young companies with tools to achieve growth on the billion-user platform. A pilot of the program started earlier this year.
Participating startups will obtain guidance, help in creating content tailored to the platform and access to the TikTok content creator community as well as data on trends among various populations
