Yusef Abu Daher, a produce grower from Qalqilya, in the northern West Bank, decided five years ago to grow avocados on his land instead of vegetables in a greenhouse. New prospects for marketing avocados inside and outside the Palestinian territories and their price, which is steadily higher than for other crops, make them an attractive fruit to grow. Abu Daher is among some 400 producers in Qalqilya governorate who have opted to cultivate avocados, the harvest of which begins this month.
Abu Daher opted for avocados because planting is easier and less costly than for other traditional crops and because avocados maintain the same price throughout the harvest season, selling at no less than seven shekels ($2) a kilo on the local market. Other drivers include the high demand on the Palestinian market and prospects for export.
