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Local book fairs catch summer readers on Egypt’s coasts

The organizers of Egypt's Cairo International Book Fair, the largest event in the Arab literary world since 1969, are branching out with smaller coastal book fairs this summer.

CAIRO — In a scheme to break Cairo’s monopoly over literary events and catch readers at the beach, Egypt’s General Egyptian Book Organization (GEBO), the organizer of Egypt’s iconic Cairo International Book Fair, has turned to the country’s coastal towns as new venues for summer book fairs.

The initiative was welcomed by Egypt’s literary and media circles. “A book on the beach is better than one in a store,” read the Sout al-Omma newspaper's headline announcing GEBO’s plan to hold book fairs in several different governorates and resorts throughout the summer.

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