Egyptian students at the American University in Cairo have turned their graduation project into a campaign to fight against the sexual abuse of children, which is an underreported but widely spread social problem in Egypt.
The students, who are studying at the Integrated Marketing Communications department, were asked last November to work on a social project for their graduation thesis. After many discussions, the group of seven decided to select child sexual abuse as the theme of their project. Believing that such abuse can occur within just a moment, they named their project "Lahza,” Arabic for “moment.”
