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Are Turkey's big businesses breaking with AKP?

A businesses' commercial to celebrate International Women’s Day may be a troubling sign for the AKP and the upcoming constitutional referendum.

Filli Boya Paint, one of Turkey’s best-known brands of construction paints, produced a short video to celebrate International Women’s Day. Indeed, it has become a tradition in the last decade that male-dominated sectors, such as the construction industry and car manufacturing, honor women’s accomplishments in their field. This year's Filli Boya commercial was different, however.

For starters, most of the speakers in the clip were middle-aged or elderly residents from rural areas. On top of that, the video gave voice to women and men from different regions of the country, identifiable by their attire. The ad was also intriguingly anti-government, but without mentioning the ruling Justice and Development Party (AKP) or President Recep Tayyip Erdogan.

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