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How Palestine plans to shift its media strategy

In an interview with Al-Monitor, the newly appointed director of strategic communications in the Palestinian prime minister’s office, Jamal Dajani, promises to prioritize the Palestinian constituency and be accessible to the press.

You would expect the holder of the title “director of strategic communications and English-language spokesman” to talk about how to woo The New York Times or how to convince the BBC for positive write-ups about Palestine. But while Jamal Dajani — appointed Jan. 26 as new media guru for Palestine's prime minister — is deeply interested in how the Palestinian narrative is reflected internationally, his first priority is working with the local media. For him, the first task in representing a politician is to communicate with the local constituency.

Dajani, a 58-year-old Jerusalemite, is a graduate of Columbia University and has been living in San Francisco. He told Al-Monitor via Skype that he never applied for the job, but feels that it is part of his national duty to serve. After years in the United States and on the road, Dajani is now back in his birthplace.

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