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Egypt sets tourism target for 2020

The Egyptian Ministry of Tourism is seeking to attract 20 million tourists by 2020 following setbacks in the sector due to security and political instability.
Arab tourists ride a horse cart at the Giza pyramid, on the outskirts of Cairo, April 27, 2015. Local media reported Egypt's Minister of Antiquities Mamdouh al-Damaty attended the opening of two tombs that were under rennovation on Monday. One tomb belongs to the Priest of King Khufu while the other belongs to his eldest son.  REUTERS/Mohamed Abd El Ghany - RTX1AHLY
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CAIRO — The Egyptian Ministry of Tourism is drafting an ambitious plan to attract 20 million tourists by 2020 and to boost the sector's total revenues to $26 billion.

Minister of Tourism Khaled Rami believes this goal can be achieved through a new international advertising campaign that is set to begin in December 2015. The campaign will focus on the diversity of tourism in Egypt, in particular Nile tourism, as well as desert outings, sports, therapeutic retreats and religious tourism.

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