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Zionist Camp pushes Livni to background

The Israeli public has not been convinced by the Zionist Camp's idea of a rotating premiership, which has helped boost Benjamin Netanyahu's changes of re-election.
Former Israeli justice minister and HaTnuah party leader Tzipi Livni  delivers a speech election campaign meeting in Tel Aviv, on January 25, 2015 ahead of the March 17 general elections. Oposition Labour party head Isaac Herzog and Livni have made an alliance to contest Israel's snap general election. Most Israelis would like to see Prime Minister Benjamin Netanyahu replaced after March elections but, paradoxically, he is seen as most suitable for the job, an opinion poll said on December 18, 2014.  AFP PH
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On Feb. 15, the highly respected advertising executive Reuven Adler arrived at the bickering and floundering election headquarters of the Zionist Camp, on Yigal Allon Street in Tel Aviv, in an effort to minimize the damage to the party's flailing campaign. Just one month before the March 17 elections, Adler found a campaign headquarters in crisis. With stagnant polls, personal feuds and incessant leaks, it had lost all direction.

In addition to dealing with these ailments, Adler will have to rebuild the image of Zionist Camp Co-Chairman Isaac Herzog, rebranding him as a strong candidate for the premiership in the contest against Prime Minister Benjamin Netanyahu. Despite the general public's widespread negative sentiments toward Netanyahu, he still leads in all the polls that ask who is best suited to be prime minister, and he leads with a considerable advantage. According to an Israeli TV Channel 10 poll released Feb. 14, 58% of the public believes that Netanyahu will be the next prime minister.

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