Skip to main content

Tunisian Islamists hire US lobby shop

Ennahda has hired PR giant Burson-Marsteller to boost the party's image ahead of next month's elections.
Rached Ghannouchi, leader of the Islamist Ennahda movement, Tunisia's main Islamist political party, speaks during a news conference in Tunis May 9, 2013.    REUTERS/Zoubeir Souissi (TUNISIA - Tags: POLITICS) - RTXZG0Y

Tunisia's Ennahda movement has hired public relations giant Burson-Marsteller to boost its image in the United States ahead of elections that could see the Islamist party return to power.

The public relations push by the Muslim Brotherhood-inspired group comes as the Barack Obama administration has declared war on Islamists in Iraq and all but signed off on the military coup that deposed its ideological brethren in Egypt. Ennahda, by contrast, is keen to maintain good relations with the United States, which has provided an economic lifeline to the struggling nation.

Access the Middle East news and analysis you can trust

Join our community of Middle East readers to experience all of Al-Monitor, including 24/7 news, analyses, memos, reports and newsletters.


Only $100 per year.