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Israeli fashion design on the international catwalk

Young Israeli fashion designers Sasha Nassar, Dana Muskat and others are following in the footsteps of Alon Livne on their way to the international fashion arena.
NEW YORK, NY - FEBRUARY 10:  Models pose at the Alon Livne presentation during Mercedes-Benz Fashion Week Fall 2014  at The Hub at The Hudson Hotel on February 10, 2014 in New York City.  (Photo by Fernanda Calfat/Getty Images for Mercedes-Benz Fashion Week)

PARIS — The Muuse 2014 spring-summer line is now on sale, featuring for the first time a collection by a young Israeli designer, Sasha Nassar. Nassar, 27, who has been working with the Danish online boutique for several months, turned her end-of-the-school-year collection into accessible prêt-à-porter (ready to wear) designed items — a specialty of the Danish fashion design studio, which cultivates young talent and guides them toward commercial success.

The Israeli fashion scene considers Nassar's success yet another milestone in a distinct trend among young Israeli designers. These days, many young Israeli designers aspire more than ever to "make it" in Europe and the United States; breaking onto the Israeli scene is no longer enough. Most Israeli designers take the long route, by establishing their label in Israel first and then trying to sell their designs overseas. There are some designers, however, who take the shortcut, storming Paris, New York or London fresh out of design school. Jaffa-born Nassar and Dana Muskat from Tel Aviv are examples of such fearless designers. Both these young designers embarked directly on a European-Parisian journey.

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