PARIS — The Muuse 2014 spring-summer line is now on sale, featuring for the first time a collection by a young Israeli designer, Sasha Nassar. Nassar, 27, who has been working with the Danish online boutique for several months, turned her end-of-the-school-year collection into accessible prêt-à-porter (ready to wear) designed items — a specialty of the Danish fashion design studio, which cultivates young talent and guides them toward commercial success.
The Israeli fashion scene considers Nassar's success yet another milestone in a distinct trend among young Israeli designers. These days, many young Israeli designers aspire more than ever to "make it" in Europe and the United States; breaking onto the Israeli scene is no longer enough. Most Israeli designers take the long route, by establishing their label in Israel first and then trying to sell their designs overseas. There are some designers, however, who take the shortcut, storming Paris, New York or London fresh out of design school. Jaffa-born Nassar and Dana Muskat from Tel Aviv are examples of such fearless designers. Both these young designers embarked directly on a European-Parisian journey.