Skip to main content

Iran's billboard guide to family planning teaches 'the more, the merrier'

New billboards in Tehran encouraging families to have more children have been criticized as sexist and dismissive of the serious economic issues Iranians face.

About 47 years ago, the motto “Fewer children, better life” penetrated deep into Iranians’ homes and affected reproduction norms in the quest for a more comfortable lifestyle. The slogan was a major effort by the Pahlavi administration to curb population growth, a campaign to persuade families to have fewer children.

Last year, Iran’s supreme leader presented an extremely different and updated approach to people’s private lives, encouraging them to produce more children and adding that the Iranian population should move toward at least 150 million people (almost double that of today).

Access the Middle East news and analysis you can trust

Join our community of Middle East readers to experience all of Al-Monitor, including 24/7 news, analyses, memos, reports and newsletters.


Only $100 for annual access.