Speaking before a plain orange background, a young woman started talking in a soft voice. “Hello,” she said. “This is a new campaign to gain our right to drive cars.”
That was Lujain al-Hathloul, a Saudi student in Canada who has become an online celebrity after posting a series of videos criticizing restrictions on women in the conservative kingdom. Wearing a short haircut and dressed in a black blazer over a purple top, Hathloul called on her fellow countrywomen to take to the streets on Oct. 26 to challenge the ban on driving. Her call quickly went viral, receiving more than 600,000 views in less than four days after it was posted on the video-sharing site Keek on Sept. 20.