This week saw the launch of a new podcast by none other than Prime Minister Benjamin Netanyahu’s son Yair. The eponymously named “The Yair Netanyahu Show” is a chance for Netanyahu Jr. to expand his Israeli and international media presence. It goes far beyond his expansive, provocative and uninhibited social media presence, which had been his trademark until as recently as last year.
Over the last few months, the younger Netanyahu has been a permanent fixture on the panels of news shows on Channel 20, which is closely identified with his father. He also has a weekly radio show on right-wing Galei Yisrael radio. In both cases, these are niche channels with low ratings. But he also has a huge following on various social media platforms, particularly Twitter, where he has over 100,000 followers. This is where he has his chance to shout his messages to the world.
