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Courting Arab voters, Netanyahu creates TikTok, Instagram accounts in Arabic

Much like the 2021 election campaign, but with multiple efforts, opposition leader Benjamin Netanyahu opens Arabic-language accounts on all social media networks.
A media adviser of Israeli Prime Minister Benjamin Netanyahu makes a Facebook live broadcast as he opens the weekly Cabinet meeting at his office, Jerusalem, Jan. 21, 2018.

Head of the opposition Benjamin Netanyahu announced Sept. 8 that he had created new Arabic-language accounts on Twitter and Instagram, in addition to the popular TikTok and Facebook Arabic-language accounts that he created on the eve of the 2021 election, which target the Arab citizens of Israel. Netanyahu has thus become the only Israeli Jewish politician to have Arabic-language accounts on all of the major social media sites — accounts that have become livelier every day in the run-up to the November election. 

Netanyahu's Facebook page was not very active during the Bennett-Lapid government with only 16 posts in an entire year, but since the Knesset dissolved this summer, the account has become more active with 29 posts in Arabic to date. It may seem like another politician courting votes, but when it comes to Netanyahu there is obviously much more to it.

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