The bustling and vibrant streets of Cairo and other major cities in Egypt are becoming the scene of a subtle but increasingly lively competition that is contributing to a change in the transportation networks along the way: local and foreign ride-hailing platforms vying for a slice of the Arab world’s largest market for providers of mobility as a service.
Since its entry into Egypt in 2014, US-based Uber, which operates in 10 cities across the country in addition to Cairo, has maintained a long-standing market dominance. But the entry of new global ride-hailing companies since 2020 and the emergence of other alternatives have marked a turning point increasing competition and the range of possibilities.
