When Emirati friends Iman Almidfa and Hessa Ali Alechla started their lockdown Instagram project in April 2020, they had no idea Wild Arab West (WAW) would lead to over 50,000 followers and an interactive installation at the 2021 Dubai Design Week.
Stationed streetside at Dubai Design District (d3), the WAW Machine churns out compliments in Arabic and English, seeking to spread some positivity and put a smile on people’s faces.
