Amazon's entry heats up local competition in Egypt

US e-commerce giant Amazon opened its logistics zone in Egypt, offering new options to consumers and new challenges to small businesses.
This picture taken on Oct. 22, 2019, shows a new Amazon warehouse near Paris.
This picture taken on Oct. 22, 2019, shows a new Amazon warehouse, part of mobile robotic fulfilment systems also known as Amazon robotics, in Bretigny-sur-Orge, some 30 kilometers south of Paris. - PHILIPPE LOPEZ/AFP via Getty Images
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Hani Sameer
@hanisameer82

SHARQIYAH, Egypt — In the 10th of Ramadan city in Sharqiyah governorate, Egyptian Prime Minister Mustafa Madbouly inaugurated on Aug. 31 a logistics zone for e-commerce giant Amazon on ​​28,000 square meters. The opening ceremony was attended by a number of ministers and company representatives.

The inauguration of the new zone coincided with the re-branding of Souq.com, the Middle East online retailer owned by Amazon since March 2017, as Amazon.eg.

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