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Amazon's entry heats up local competition in Egypt

US e-commerce giant Amazon opened its logistics zone in Egypt, offering new options to consumers and new challenges to small businesses.
This picture taken on Oct. 22, 2019, shows a new Amazon warehouse near Paris.

SHARQIYAH, Egypt — In the 10th of Ramadan city in Sharqiyah governorate, Egyptian Prime Minister Mustafa Madbouly inaugurated on Aug. 31 a logistics zone for e-commerce giant Amazon on ​​28,000 square meters. The opening ceremony was attended by a number of ministers and company representatives.

The inauguration of the new zone coincided with the re-branding of, the Middle East online retailer owned by Amazon since March 2017, as

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