Amazon's entry heats up local competition in Egypt
US e-commerce giant Amazon opened its logistics zone in Egypt, offering new options to consumers and new challenges to small businesses.
SHARQIYAH, Egypt — In the 10th of Ramadan city in Sharqiyah governorate, Egyptian Prime Minister Mustafa Madbouly inaugurated on Aug. 31 a logistics zone for e-commerce giant Amazon on 28,000 square meters. The opening ceremony was attended by a number of ministers and company representatives.
The inauguration of the new zone coincided with the re-branding of Souq.com, the Middle East online retailer owned by Amazon since March 2017, as Amazon.eg.
