Skip to main content

Shopping portal rides Egypt’s e-commerce wave

An online shopping portal created by young Egyptian entrepreneurs has seen an uptick in users, as Egypt's startup scene maintains optimism.

An emerging shopping portal in Egypt is riding a growing e-commerce wave by attracting more than a million users every month.

The startup Yaoota, which was launched in June 2014 by friends Sherif El-Rakabawy and Mohamed Ewis, allows shoppers to compare prices online for products ranging from electronics to kids’ items.

Access the Middle East news and analysis you can trust

Join our community of Middle East readers to experience all of Al-Monitor, including 24/7 news, analyses, memos, reports and newsletters.


Only $100 per year.