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Saudi Arabia buys into e-commerce

A crown prince bent on modernization, young and tech-savvy consumers, and a global pandemic are transforming commerce in the desert kingdom.

Saudi women attend the Gitex 2018 exhibition at the Dubai World Trade Center in Dubai on Oct. 16, 2018. Gitex (Gulf Information Technology Exhibition) is a consumer computer and electronics trade show.
Saudi women attend the Gitex 2018 exhibition at the Dubai World Trade Center in Dubai on Oct. 16, 2018. Gitex (Gulf Information Technology Exhibition) is a consumer computer and electronics trade show. — KARIM SAHIB/AFP via Getty Images)

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