The city of Esna, located on the banks of the Nile River just 60 kilometers (37 miles) to the south of Luxor, is undergoing an ambitious project to document and preserve some of its key heritage sites. The work aims to reposition the city as an important cultural destination on Egypt’s tourist map and pave the way for its economic development and sustainable revitalization.
Rediscovering Esna’s Culture Heritage Assets (RECHA) project is being implemented by the urban development company Takween along with the Ministry of Antiquities and Luxor governorate, and is funded by the US Agency for International Development (USAID). The program started in 2016, but has been presented to the public this year and its first tourist promotion video was released Sept. 28, on World Tourism Day.