On July 20, the Israeli military launched “4Youth,” a video magazine aimed at young Palestinians and intended to enable Israel to engage in a direct discourse with them. Its producer, the Coordination of Government Activities in the Territories (COGAT), considers this target audience vulnerable to official and independent incitement by Palestinian media and social networks seeking to undermine any possible normalization of ties with Israel.
The three-minute video magazine, edited like a fast-paced news broadcast, is posted to COGAT’s Al-Munaseq website, Facebook page and YouTube. The COGAT unit prefers not to call the content news, stating that the clips are presented are to expose young Palestinians to a view of Israeli society with which they may not be familiar. In other words, the idea is to show Palestinians that Israelis are not the monsters they are made out to be in Palestinian media and that the reality is more complex.