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Can Israeli left fight back through Facebook?

A private Facebook group is quietly working to promote the positions of the political left and influence the public discourse on Israeli social media platforms, which its leaders say are misleadingly dominated by an aggressive and hateful right-wing discourse.
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Ori Kol, one of the administrators of a secret Facebook group called "Reinforcing the Left on the Web," addressed the group's members June 22 in an impassioned video uploaded under the heading "We have won!" Kol's declared victory was over a fundraising drive by the Nachala settlement movement to rehabilitate an illegal building in the West Bank outpost of Givat Gal near Kiryat Arba, demolished by the Israeli Civil Administration. The activity initiated by the leftist Facebook group included an unrelenting bombardment of the Facebook page of the Headstart crowdfunding website with harsh posts blasting the drive, eventually forcing the website to take it down.

"Congratulations to our friends who have been involved in the activities against the settlers. Well done!'' said Kol in the video. ''It's thanks to you that we have managed to torpedo the drive. We have been active on Facebook; we have sent emails; we have updated each other in the group; and we created a momentum that eventually forced Headstart to take it down."

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