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Hezbollah's media machine changes gears

The media has always been a focus for Hezbollah, but the group has recently changed its message.
Lebanon's Hezbollah members carry Hezbollah flags during the funeral of their fellow fighter Adnan Siblini, who was killed while fighting against insurgents in the Qalamoun region, in al-Ghaziyeh village, southern Lebanon May 26, 2015. Hezbollah is fighting across all of Syria alongside the army of Syria's President Bashar al-Assad and is willing to increase its presence there when needed, the leader of the Lebanese Shi'ite movement said on Sunday. REUTERS/Ali Hashisho - RTX1EN4E

Since its establishment in the early 1980s, Hezbollah has showed serious interest in documenting its attacks and activities to use them as part of its media warfare, notably practiced in its fight against Israel during the latter’s occupation of south Lebanon until 2000 and later in the 34-day war in July and August 2006.

Back then the audience was clear, as were the objectives, and the cause seemed easier to defend and promote with the Arab public.

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