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Lapid could end up paying for the price of pudding

The public outcry over the price of chocolate pudding snacks should signal to Finance Minister Yair Lapid and Prime Minister Benjamin Netanyahu that socioeconomic issues will dominate the agenda of the next elections.

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Screenshot from the "Immigrating to Berlin" Facebook page depicts a chocolate pudding snack from a Berlin supermarket with the corresponding receipt. The writing at the top reads, "See you in Berlin." Oct. 4, 2014. — Facebook/Immigrating to Berlin

“I want to make it perfectly clear to the staff of the Finance Ministry and to the finance minister himself … [W]e are not political people. We are just run-of-the-mill Israelis who want a roof over our heads and food — basic needs. We don’t understand economics. We don’t understand regulation. Still, you'd better start learning geography. We are mobile, we are educated and we know how to move from one country to another.” That was just part of a post that appeared Oct. 6 on the Immigrating to Berlin Facebook page.

The “Milky” chocolate pudding protest had begun there a day earlier, spreading like wildfire across the social networks. Then the protesters responded to attempts to portray their concern as little more than detached griping by a bunch of spoiled Israelis, so alienated from the Holocaust that they would immigrate to Germany just to save a few shekels.

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