The decision by the online rental giant Airbnb to remove its listings in the West Bank settlements puts the company in the forefront of major US companies that are feeling international pressure to stop legitimizing and profiting from Israel's occupation. The major question now is whether other tech giants will follow suit.
In its Nov. 19 announcement, Airbnb said that despite the fact that US law allows for business as usual in Israeli settlements, “We must consider the impact we have and act responsibly.”