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BEIRUT — A conference scheduled for May 11-12 will reflect on the initial impact of a potentially powerful new political tool in Lebanon — a branch of behavioral economics called "Nudge."
Fadi Makki, an expert and adviser in public policy and the founder and director of the Qatar Behavioural Insights Unit and Beirut-based nongovernmental organization Nudge Lebanon, is the first person to formally apply the Nudge theory in the Middle East. He described it to Al-Monitor as a “beautiful combination of psychology and economics with the potential to change citizen behavior and government policy.”
