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How did haircuts, nail polish become part of Iran's Shiite mourning rituals?

Traditional Shiite mourning rituals for the holy month of Muharram are being altered in Iran by what some see as superficialiity and a lack of religious principle.
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The mourning ceremonies of Muharram are age-old traditions among Shiite Muslims around the world, especially those in Iran. The rituals commemorate the martyrdom of the Prophet Muhammad’s grandson Hussein ibn Ali and his companions in the seventh-century Battle of Karbala. In recent years, however, the ceremonies have prompted concern among Iranian clerics and religious intellectuals over what they consider to be deviations from core principle. 

In Iran and other Shiite-majority countries, the first 10 days of the Islamic lunar month of Muharram are marked with a mourning procession (“dasteh”), going to prayer halls and performing the rituals of “sineh-zani” (beating one’s chest with the hand) and “zanjir-zani” (flagellating ones back with small chains). In the past, the chest beating and flagellating were confined to mosques and prayer halls and took place solely on the ninth and 10th days of Muharram, known as Tasu’a and Ashura. These two days saw groups of mourners dressed in black marching in the streets, and as they did so, they chanted eulogies and flagellated themselves in unison, to display their devotion to Hussein. These days, however, these processions are sometimes organized differently.

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