The second international halal tourism conference took place in Konya, Turkey, May 3-5. The first conference was held in Spain in 2014. The choice of Konya, the city of Rumi, was not by accident. In December 2015, the Islamic Conference of Tourism Ministers designated Konya the capital of Islamic tourism for 2016.
Among the more than 1,000 participants were tour operators, official visitors, travel agents, artists, academics, investors and representatives from the hotel, food, airline and retailer sectors. There were 25 international speakers. The conference gave Turkey the opportunity to invest more and improve its performance in the ever-growing Muslim travel market.