Saudi Arabia’s LIV Golf gets TV deal; Norman says kingdom ‘learned from its mistakes’
The deal with CW could enable the Saudi Public Investment Fund-backed league to finally secure sizable advertising revenue.
Saudi Arabia’s LIV Golf finally secured a TV deal Thursday.
The American television network CW will air all of LIV Golf’s 14 events in 2023 on air and via the CW mobile app. LIV called it a “multi-year partnership,” according to a press release.
LIV Golf finished its first season last October at former President Donald Trump’s golf course in the US city of Miami. The 2023 season will begin in February in Mexico.
Why it matters: CW is far from the biggest network in the United States. The channel was ranked 22nd most watched in December, according to National Media Spots. That being said, securing a TV deal of any kind is a big milestone for LIV. Last season, the league aired its tournaments for free on YouTube. Appearing on CW will thus provide LIV with the opportunity to gain significant advertising revenue.
