Skip to main content

Saudi Arabia’s LIV Golf gets TV deal; Norman says kingdom ‘learned from its mistakes’

The deal with CW could enable the Saudi Public Investment Fund-backed league to finally secure sizable advertising revenue.
LIV golf

Saudi Arabia’s LIV Golf finally secured a TV deal Thursday. 

The American television network CW will air all of LIV Golf’s 14 events in 2023 on air and via the CW mobile app. LIV called it a “multi-year partnership,” according to a press release. 

LIV Golf finished its first season last October at former President Donald Trump’s golf course in the US city of Miami. The 2023 season will begin in February in Mexico. 

Why it matters: CW is far from the biggest network in the United States. The channel was ranked 22nd most watched in December, according to National Media Spots. That being said, securing a TV deal of any kind is a big milestone for LIV. Last season, the league aired its tournaments for free on YouTube. Appearing on CW will thus provide LIV with the opportunity to gain significant advertising revenue. 

LIV Golf was previously rumored to be nearing a TV deal with Fox Sports. 

LIV is owned by the Saudi Public Investment Fund. The sovereign wealth fund has pumped $2 billion into the league, largely due to the high salaries LIV offers golfers

Know more: LIV Golf has been plagued from controversy since the beginning, largely due to Saudi Arabia’s human rights record. Most recently, a public relations firm working for the PGA Tour accused LIV of gathering intelligence on victims of the 9/11 attacks. Many 9/11 victims have been protesting LIV due to the Saudi government’s alleged connection to the attacks. LIV Golf is a competitor to the PGA Tour. 

LIV CEO Greg Norman has repeatedly defended Saudi Arabia. Last year, the Australian golf legend said Saudi Arabia is undergoing a “cultural change.” 

On NewsNation Thursday night, host Dan Abrams asked him “Do you really think the Saudis have been learning from their mistakes?” Norman replied “Yes, I do," according to Mediaite. 

Join hundreds of Middle East professionals with Al-Monitor PRO.

Business and policy professionals use PRO to monitor the regional economy and improve their reports, memos and presentations. Try it for free and cancel anytime.


The Middle East's Best Newsletters

Join over 50,000 readers who access our journalists dedicated newsletters, covering the top political, security, business and tech issues across the region each week.
Delivered straight to your inbox.


What's included:
Our Expertise

Free newsletters available:

  • The Takeaway & Week in Review
  • Middle East Minute (AM)
  • Daily Briefing (PM)
  • Business & Tech Briefing
  • Security Briefing
  • Gulf Briefing
  • Israel Briefing
  • Palestine Briefing
  • Turkey Briefing
  • Iraq Briefing

Premium Membership

Join the Middle East's most notable experts for premium memos, trend reports, live video Q&A, and intimate in-person events, each detailing exclusive insights on business and geopolitical trends shaping the region.

$25.00 / month
billed annually

Become Member Start with 1-week free trial

We also offer team plans. Please send an email to and we'll onboard your team.

What's included:
Our Expertise AI-driven

Memos - premium analytical writing: actionable insights on markets and geopolitics.

Live Video Q&A - Hear from our top journalists and regional experts.

Special Events - Intimate in-person events with business & political VIPs.

Trend Reports - Deep dive analysis on market updates.

All premium Industry Newsletters - Monitor the Middle East's most important industries. Prioritize your target industries for weekly review:

  • Capital Markets & Private Equity
  • Venture Capital & Startups
  • Green Energy
  • Supply Chain
  • Sustainable Development
  • Leading Edge Technology
  • Oil & Gas
  • Real Estate & Construction
  • Banking

Already a Member? Sign in

Start your PRO membership today.

Join the Middle East's top business and policy professionals to access exclusive PRO insights today.

Join Al-Monitor PRO Start with 1-week free trial