Qatar, the first Middle East country to host the World Cup, is making this year's tournament the most expensive ever. It's an expensive gamble that could still misfire as controversy, economic turmoil and geopolitical tensions undercut returns.
But the World Cup has already provided significant global exposure and new infrastructure has transformed the country. Read Samuel Wendel's latest PRO memo to understand how Qatar is positioned to capitalize, even if the ultimate return on investment still hangs in the balance. You'll need a subscription to access the report, but you can get a one-week free trial now to see all that Al-Monitor PRO offers.
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