France's Carrefour is starting to sell some of its products in Israel, and Israeli consumers are eager to find out whether these products are indeed cheaper than similar local-made ones.
The arrival of Carrefour, first announced last March, was accompanied by much fanfare and hailed as an important step in forcing local competitors to reduce prices. On July 24, Prime Minister Yair Lapid warned local supermarkets, “Whoever decides to raise prices irresponsibly could wake up one morning to find themselves in competition they were not expecting. This government believes in competition and in opening markets, and it will not hesitate to take action.”
