Saudi fast food giant ready to challenge KFC in Egyptian market

The introduction of Saudi fast food chain Albaik to Egypt is part of the $7.7 billion investment package announced during the recent visit of Saudi Crown Prince Mohammed bin Salman to Cairo.
Saudi women wait in line in the "women's section" of a fast food restaurant in Faysalia mall, Riyadh City, Saudi Arabia, Sept. 26, 2011.
Saudi women wait in line in the "women's section" of a fast food restaurant in Faysalia mall, Riyadh City, Saudi Arabia, Sept. 26, 2011. - Fayez Nureldine/AFP via Getty Images
AmrEmam.jpg
Amr Emam
@dreamyworld33

CAIRO — Saudi food brand Albaik has unveiled a plan to debut in the Egyptian market, capitalizing on a thriving fast food business in the populous Arab country and opening the door for speculation about whether it plans to overtake the fast food and fried chicken market in the country.

The plan was announced during the latest visit to Cairo by Saudi Crown Prince Mohammed bin Salman.

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