Saudi fast food giant ready to challenge KFC in Egyptian market - Al-Monitor: The Middle Eastʼs leading independent news source since 2012

Amr Emam

Amr Emam

Jul 4, 2022

Saudi women wait in line in the "women's section" of a fast food restaurant in Faysalia mall, Riyadh City, Saudi Arabia, Sept. 26, 2011. — Saudi women wait in line in the "women's section" of a fast food restaurant in Faysalia mall, Riyadh City, Saudi Arabia, Sept. 26, 2011. — Fayez Nureldine/AFP via Getty Images

CAIRO — Saudi food brand Albaik has unveiled a plan to debut in the Egyptian market, capitalizing on a thriving fast food business in the populous Arab country and opening the door for speculation about whether it plans to overtake the fast food and fried chicken market in the country.

The plan was announced during the latest visit to Cairo by Saudi Crown Prince Mohammed bin Salman.

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