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Egypt uses augmented reality to promote medical tourism

Egypt’s General Authority for Health Care announced the use of metaverse technology to promote its medical tourism project as the country’s tourism sector is trying to compensate for the losses incurred during the coronavirus pandemic, and most recently the Russian war on Ukraine.

Mask-clad EgyptAir crew check the documents of travelers preparing to board an Airbus A320neo aircraft on the tarmac at Sharm el-Sheikh International Airport, Sinai Peninsula, Egypt, June 20, 2020.
Mask-clad EgyptAir crew check the documents of travelers preparing to board an Airbus A320neo aircraft on the tarmac at Sharm el-Sheikh International Airport, Sinai Peninsula, Egypt, June 20, 2020. — Khaled Desouki/AFP via Getty Images

CAIRO — In an unprecedented move, Egypt’s General Authority for Health Care recently announced the use of metaverse technology to promote medical tourism, offering customers all over the world a unique experience to visit health facilities, revitalizing tourism and supporting the national economy.

Egypt’s tourism sector, which is one of the main sources of national income, was hit hard by Russia's war on Ukraine and before it the repercussions of the coronavirus pandemic, which pushed the Egyptian government to seek solutions and alternatives to stimulate and support tourism to compensate for the losses it incurred in the past years.

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