Skip to main content

Ben & Jerry's to officially return to Israeli settlements after Unilever decision

Ice cream for sale in a Ben & Jerry's store
— Jerusalem (AFP)

Unilever announced Wednesday it has sold its Ben & Jerry's interests in Israel to a locally based licensee, clearing the way for renewed ice cream sales in West Bank settlements.

In July last year, US-based Ben & Jerry's owned by Unilever announced it would no longer sell its ice cream in the Israeli-occupied Palestinian territories, which the Jewish state seized in 1967.

It said selling ice cream in the Israel-occupied Palestinian territories was "inconsistent with our values", although it said it planned to keep selling its products in Israel.

Parent company Unilever said Wednesday it had "sold its Ben & Jerry's business interests in Israel to Avi Zinger... the current Israel-based licensee".

"The new arrangement means Ben & Jerry's will be sold under its Hebrew and Arabic names throughout Israel and the West Bank under the full ownership of its current licensee," it said in a statement.

Zinger had continued to produce the ice cream in his factory in the suburbs of Tel Aviv and to distribute it to the Israeli settlements, going against Ben & Jerry's decision.

"After long months of negotiations, we have managed to secure the production and sale of our beloved ice cream... in Israel and Judea and Samaria," Zinger said Wednesday, using the Biblical terms for the West Bank.

Hundreds of thousands of Jewish settlers live in the occupied West Bank and east Jerusalem, in communities widely regarded as illegal under international law.

Palestinians had cheered the company's move last year, seen as a victory for the BDS movement, which calls for boycott, divestment and sanctions of the Jewish state over what it describes as the mistreatment of Palestinians.

Israel's Foreign Minister Yair Lapid welcomed Wednesday's decision, saying it "ensures that the Ben & Jerry's factory and its diverse workforce, will be protected", in a joint statement with Economy Minister Orna Barbivai.

It also means "its customers both Jewish and Muslim, Israeli and Palestinian, will not be targeted by the de-legitimisation campaign against Israel," the statement added.

"Anti-semitism will not defeat us, not even when it comes to ice cream," Lapid was quoted as saying. "We will fight delegitimisation and the BDS campaign in every arena."

Founded in the United States in 1978, Ben & Jerry's is known for championing progressive causes, including protecting the environment and promoting human rights.

Last year, Prime Minister Naftali Bennett had said Israel "would use all tools at its disposal" to fight the Ben & Jerry's decision.

Unilever on Wednesday said it had "never expressed any support" for the BDS movement and had "no intention of changing that position".

Join hundreds of Middle East professionals with Al-Monitor PRO.

Business and policy professionals use PRO to monitor the regional economy and improve their reports, memos and presentations. Try it for free and cancel anytime.

Already a Member? Sign in

Free

The Middle East's Best Newsletters

Join over 50,000 readers who access our journalists dedicated newsletters, covering the top political, security, business and tech issues across the region each week.
Delivered straight to your inbox.

Free

What's included:
Our Expertise

Free newsletters available:

  • The Takeaway & Week in Review
  • Middle East Minute (AM)
  • Daily Briefing (PM)
  • Business & Tech Briefing
  • Security Briefing
  • Gulf Briefing
  • Israel Briefing
  • Palestine Briefing
  • Turkey Briefing
  • Iraq Briefing
Expert

Premium Membership

Join the Middle East's most notable experts for premium memos, trend reports, live video Q&A, and intimate in-person events, each detailing exclusive insights on business and geopolitical trends shaping the region.

$25.00 / month
billed annually

Become Member Start with 1-week free trial
What's included:
Our Expertise AI-driven

Memos - premium analytical writing: actionable insights on markets and geopolitics.

Live Video Q&A - Hear from our top journalists and regional experts.

Special Events - Intimate in-person events with business & political VIPs.

Trend Reports - Deep dive analysis on market updates.

All premium Industry Newsletters - Monitor the Middle East's most important industries. Prioritize your target industries for weekly review:

  • Capital Markets & Private Equity
  • Venture Capital & Startups
  • Green Energy
  • Supply Chain
  • Sustainable Development
  • Leading Edge Technology
  • Oil & Gas
  • Real Estate & Construction
  • Banking

We also offer team plans. Please send an email to pro.support@al-monitor.com and we'll onboard your team.

Already a Member? Sign in

The Middle East in your inbox Insights in your inbox.

Deepen your knowledge of the Middle East

Trend Reports

Saudi Crown Prince Mohammed bin Salman (4th R) attends a meeting with Chinese President Xi Jinping (3rd L) at the Great Hall of the People in Beijing on February 22, 2019. (Photo by HOW HWEE YOUNG / POOL / AFP) (Photo credit should read HOW HWEE YOUNG/AFP via Getty Images)
Premium

From roads to routers: The future of China-Middle East connectivity

A general view shows the solar plant in Uyayna, north of Riyadh, on March 29, 2018. - On March 27, Saudi announced a deal with Japan's SoftBank to build the world's biggest solar plant. (Photo by FAYEZ NURELDINE / AFP) (Photo credit should read FAYEZ NURELDINE/AFP via Getty Images)
Premium

Regulations on Middle East renewable energy industry starting to take shape

Start your PRO membership today.

Join the Middle East's top business and policy professionals to access exclusive PRO insights today.

Join Al-Monitor PRO Start with 1-week free trial