CAIRO — Soon after the latest Marvel series "Moon Knight" aired featuring an Egyptian musical style called mahraganat, the American music company Reservoir Media, along with UAE-based PopArabia, acquired 100Copies, an Egyptian music studio that specializes in the genre.
Reservoir announced on May 10 that it also formed a joint venture with 100Copies to sign and develop Egyptian talent. One of its first deals, made in partnership with PopArabia, was with Egyptian rapper and singer Mohamed Ramadan, whose YouTube videos have received over 4.65 billion views.
