Skip to main content

Saudi couples flock to beach as kingdom deals with fast pace of social change

The kingdom is open for business and tourists, in the context of rapid social change, which has some conservative Saudis anxious changes are coming too fast.
Beachgoers are seen at the floating water park at Pure Beach in King Abdullah Economic City, Saudi Arabia, Sept. 17, 2021.

News reports over the last week cast doubts and sent contradicting signs about the new policies of openness in Saudi Arabia, through which the kingdom seeks to ease some of its conservative restrictions, aiming to attract investors and help its private sector.

The first was about the opening of a new beach in the Jeddah area, which is considered the modern commercial and tourism hub in Saudi Arabia. Pure Beach is located in King Abdullah Economic City, about 125 kilometers (78 miles) north of Jeddah's city center.

Access the Middle East news and analysis you can trust

Join our community of Middle East readers to experience all of Al-Monitor, including 24/7 news, analyses, memos, reports and newsletters.


Only $100 per year.