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Israeli knitting project empowers Bedouin, Syrian women

Israeli luxury brand IOTA offers high-quality knitted objects and furniture, while empowering Israeli, Bedouin and Syrian women.

Shula Mozes and Tal Zur are both busy women. Mozes is a social entrepreneur and the founder of a philanthropic volunteer association for youths. Zur is a designer and artistic director. The coronavirus pandemic has delayed the presentation of their new knit collection, but they are not deterred. While preparing their next collection, they have already released a coronavirus kit for home knitting. The kit includes detailed instructions and high-quality material for knitting face masks.

"We are a small team of women, doing everything and operating exactly like a start-up; we react quickly and dynamically to changes. We react, and if we fall down, we get up rapidly. For instance, we have started recently fabricating home-knitting kits for slippers and face masks. We are all about crafts and design. Does that mean that we should operate like a traditional society? Absolutely not!" Zur said, when they launched the home-knitting idea.

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