Israeli knitting project empowers Bedouin, Syrian women
Israeli luxury brand IOTA offers high-quality knitted objects and furniture, while empowering Israeli, Bedouin and Syrian women.
![iotaproject.jpg](/sites/default/files/styles/article_hero_medium/public/almpics/2020/06/iotaproject.jpg/iotaproject.jpg?h=1d34674f&itok=KtW0TFvc)
Shula Mozes and Tal Zur are both busy women. Mozes is a social entrepreneur and the founder of a philanthropic volunteer association for youths. Zur is a designer and artistic director. The coronavirus pandemic has delayed the presentation of their new knit collection, but they are not deterred. While preparing their next collection, they have already released a coronavirus kit for home knitting. The kit includes detailed instructions and high-quality material for knitting face masks.
"We are a small team of women, doing everything and operating exactly like a start-up; we react quickly and dynamically to changes. We react, and if we fall down, we get up rapidly. For instance, we have started recently fabricating home-knitting kits for slippers and face masks. We are all about crafts and design. Does that mean that we should operate like a traditional society? Absolutely not!" Zur said, when they launched the home-knitting idea.