Wearing a black polo shirt, Prime Minister Benjamin Netanyahu crosses the gym and makes his way to a punching bag. He hits it a few times, and then continues with a few more upper body exercises to the beat of the music. It's arms day for the prime minister in episode two of his new vlog launched last week. As with most things Netanyahu does, it has become the most talked-about story on the social networks.
Critics ridiculed the “personality cult” he’s promoting. Some suggested jokingly that the prime minister should wait until he goes to prison before he starts working out. But one thing is certain: No one is ignoring the videos, and Netanyahu’s new media team is already busy with the next few episodes.