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Iranian carmakers' good fortune unlikely to trickle down

The impending joint venture between European carmakers and Iranian manufacturers is good news for the Iranian automotive industry, but such developments may not benefit consumers unless competitiveness is restored.
TO GO WITH AFP STORY BY ALI NOORANI - A picture taken on September 12, 2015 shows cars driving past a sales office of Iranian auto manufacturer SAIPA group in the capital Tehran. A campaign to boycott "substandard and expensive" Iranian-made cars has fired up social media in the Islamic republic, where its supporters have been accused of anti-revolutionary treason.   AFP PHOTO / ATTA KENARE        (Photo credit should read ATTA KENARE/AFP/Getty Images)

TEHRAN, Iran — A majority of car consumers in Iran complain about the low quality and high prices of vehicles produced by local manufacturers, according to a poll conducted by news website Khabar Online. Citing another poll, leading economic newspaper Donya-e Eqtesad reported Aug. 11 that more than half of Iranian car consumers think that the vehicles' quality does not justify their prices.

The two leading Iranian automakers Iran Khodro Co. (IKCO) and SAIPA both saw a sharp decline in sales last year. The situation began to deteriorate after a nationwide campaign called on citizens to boycott new domestically produced cars in protest of their low quality. Eventually, the government offered a stimulus package providing loans for potential consumers of Iranian-made cars. The package boosted sales without manufacturers needing to cut prices.

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