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Egypt hopes to refashion tourist industry in style

Egypt is turning to the world of fashion to reinvent its threadbare tourism business.
Models present creations which incorporate chocolate during a fashion show at the Chocolate Festival in Cairo April 1, 2010. 
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On Sept. 5, Egypt will host a festival in Cairo titled "Egypt: The Capital of Arab Fashion." There are already a number of well-attended fashion events in Egypt, but this will be the first to focus on fashion as a way to attract tourists.

It's not news that Egypt's tourism industry has been devastated, but the actual numbers make people sit up and take notice. The Central Agency for Public Mobilization and Statistics issued a report in late July showing that the number of tourists who visited Egypt from all over the world in June plunged 59.9% to 328,600, compared with 820,000 tourists in June 2015.

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