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Instead of reform, Israeli candidates offer gimmicks

The current Israeli election campaign is stocked with politicians visiting the Jerusalem market, populist declarations after the Tel Aviv terror attack and embarrassing video clips, but no proposals for reform or any consolidated agenda.
Israeli politician and popular former Likud minister Moshe Kahlon (L) shares a laugh with a fishmonger as he visits the Jerusalem outdoors Mahne Yehuda market on January 21, 2015 during his campaign for the upcoming general election. Kahlon, who in November 2014 announced a comeback, is at the head of a new centre-right party called "Kulanu" (All Of Us). AFP PHOTO / GALI TIBBON        (Photo credit should read GALI TIBBON/AFP/Getty Images)
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Until Jan. 21, it seemed as if Israeli politicians had weaned themselves off the traditional election campaign visits to farmers markets and tiresome photos with vendors and shoppers. But then the chairman of Kulanu, Moshe Kahlon, arrived at the Mahne Yehuda market in Jerusalem and restored the most hackneyed Israeli election cliches to center stage.

Kahlon, of all people, who does not require a stamp of authenticity and popular appeal, should have skipped the market visit. Accompanied by an organized team of cheerleaders, it was straight out of the '80s. True, he and his Ashkenazi backup, Brig. Gen. (Res.) Yoav Galant and former Israeli Ambassador to Washington Michael Oren, were warmly received and took the opportunity to once again convey the message that they are the real Likud Party, walking in the footsteps of late Prime Minister Menachem Begin. Three decades ago, when such visits were not yet an embarrassing campaign routine, Begin was the most popular politician in the markets.

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