AMMAN, Jordan — On July 6, the Islamic Action Front (IAF), the Muslim Brotherhood’s political arm in Jordan, held elections for its Shura Council. The recent vote for the party’s main legislative body received wide coverage, a product of the well-known disagreements between self-described “hawks” and “doves” within the IAF. Less newsworthy but potentially more significant was a July 2 news conference announcing the party’s economic blueprint for Jordan, which Al-Monitor attended. It was the most extensive policy proposal put forward by the Ikhwan since the early 1990s.

Prepared over a two-year period, the plan is part of a broader overhaul of the IAF’s image. Although full details will be released before the next parliamentary elections as part of an overarching policy document titled “The Jordan of Tomorrow,” the timing of the announcement offers some insight into the IAF’s current predicament.

Since Oct. 5, 2013, the IAF has faced what may well be its most serious challenge since its founding. The Zamzam Initiative launched by leading moderate Muslim Brotherhood figures disenchanted with the IAF has raised the specter of a damaging internal rift. Zamzam disagrees with the IAF’s confrontational stance with the regime and eschews its traditional focus on political reforms and regional affairs. In contrast, it promotes a more moderate, conciliatory approach, including non-controversial institutional reforms and inclusive national dialogue.

Meanwhile, sources within the IAF told Al-Monitor their belief that the regime was backing Zamzam to perpetuate discord within the Muslim Brotherhood, as part of a broader campaign to discredit the organizations since the military coup in Egypt in July 2013.