For years, Jordanians have been accustomed to seeing placards and posters along the highway to the airport and the road to the Dead Sea resorts welcoming guests to a meeting of the World Economic Forum (WEF) on the Middle East and North Africa. Since 2003, Jordan has hosted the event 10 of the 17 times it has been held in the region.
Bringing the WEF to Jordan was originally seen as an opportunity to showcase the kingdom’s economic potential to world leaders, politicians, businesspeople, innovators and academics and to attract foreign investment. King Abdullah II worked hard on getting the WEF to the kingdom, making use of his ties to Klaus Schwab, the organization’s founder.
