As another round of broad US sanctions against Iran is set to be implemented, the Islamic Republic is redoubling its efforts to boost its underdeveloped tourism sector through new initiatives and accelerating the finalization of nascent measures.
The psychological effects of the return of US sanctions and underlying structural weaknesses in Iran's economy have jointly acted to send the national currency into a tailspin in recent months. But a weak rial also means cheaper travel for foreigners, prompting Iran to snatch the opportunity to both ease pressure on its hard currency reserves and also to combat US efforts to isolate the Islamic Republic.