Ecotourism is rising as the new trend to attract visitors to Lebanon and encourage Lebanese people to discover their own country.
In February, the Ministry of Tourism launched a five-year plan to develop rural tourism in Lebanon, using a wide definition of ecotourism that covers religious, regional, agricultural, sports and traditional food tourism. In the '90s, ecotourism was the initiative of small groups and nongovernmental organizations — such as arcenciel and T.E.R.R.E. Liban — sharing their passion for the environment with local and international visitors.