No one contests the fact that the Israeli media market is facing a severe crisis and that broadcasters face a day-to-day struggle for survival. Channel 1, the country’s publicly owned station, is threatened with closure, while Channel 10 lost its main investor and was almost shut down last year. Channel 2 is the only broadcaster that has managed to keep itself afloat.
But even if these broadcasters are having a hard time meeting their scheduling commitments, Israeli formats and series are a huge success in the United States. Israeli content has managed to penetrate the very heart of American television and is winning recognition for it. Over the past few years, Israel has become a television powerhouse around the world, with its series and formats becoming a significant export.