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Google Pay, China’s Alipay+ launch in Saudi Arabia amid cashless push

Both payment platforms will use mada, the kingdom’s national payment system.

Alipay logo is pictures during the Mobile World Congress, the telecom industry's biggest annual gathering, in Barcelona, on Feb. 26, 2024.
Alipay logo is pictures during the Mobile World Congress, the telecom industry's biggest annual gathering, in Barcelona, on Feb. 26, 2024. — PAU BARRENA/AFP via Getty Images

Google Pay and China’s Alipay+ will be rolled out across Saudi Arabia, the kingdom’s central bank announced Monday, in a boost to the region's growing fintech market.

The central bank, SAMA, said at the Money20/20 Middle East fintech event in Riyadh that it had signed agreements with both online payment systems.

A statement from the central bank said that both companies will use mada, the kingdom’s national payment system.

“The launch of the Google Pay service is part of a series of market infrastructure enablement initiatives designed to meet Saudi market needs and streamline the digital payment experience — thereby reinforcing Saudi Arabia’s position as a global pioneer in fintech solutions,” the statement added.

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